Internal review · not linked from the site
Mansion vs Dome: how to split the booking journey.
Two tabs. The first is the written case, the second is those recommendations actually built so you can see and click them. Nothing here is on the live homepage yet.
Updated 30 August 2026. Recommendations 1, 2, 3, 5 and 6 approved and built. Recommendation 4 dropped. The Mansion now has its own page at /the-mansion/, mirroring /the-dome/.
The problem, stated plainly
The homepage sells one venue. It does not sell two rooms. Someone planning a 60-person baby shower and someone planning a 300-person wedding see the same page, the same photographs and the same call to action.
That costs money both ways. The small-event visitor sees a 10,000 sq ft ballroom, assumes it is beyond budget and leaves. The large-event visitor is never told the building is theirs alone.
Around 1,600 people a month search for small event space in Houston, and until this week there was no page that answered them.
Ask the guest count before anything else
Replace the top of the homepage with a single question. Two buttons — Under 80 guests and 80 or more — routing straight to the right room.
Why: Guest count is the only question that decides the room. Asking first removes the browsing phase and stops people self-selecting the wrong space and bouncing on price.
Give each room its own booking path
Every CTA on the homepage currently goes to the same place. Split them: See the Mansion and See the Dome, each landing on that room’s page.
Why: A single CTA makes the customer work out which room they want after the click, on a page that is not about rooms.
Put the from-prices above the fold
The rate calculator sits far down the page. Move a two-line summary up: Mansion from $2,500, Dome from $1,200, both with free parking and your own caterer.
Why: 880 people a month search price terms. Most leave before reaching a calculator that far down.
Say ‘one event at a time’ on the homepage
Give the strongest differentiator a full-width band of its own.
Why: Every competitor with a folding partition can be outsold on this one line. It also explains why the two rooms cannot be booked together.
Repoint the 29 stale #packages links
Twenty-nine buttons still jump to the on-page calculator anchor instead of the new /pricing/ page.
Why: Anchor links cannot rank, cannot be a Google Ads destination, and cannot be measured separately in GA4.
The journey we are building toward
- Land on the homepage — one line says what the venue is and that there are two rooms.
- Answer one question: how many guests?
- Land on that room’s page with capacity, from-price and photographs of that room.
- See the full rate table and the fees without filling anything in.
- Book a tour — one form, HoneyBook as the single intake, exactly as today.
- Confirmation redirects to /thank-you/ so the source is attributed.
The booking intake does not change. HoneyBook stays the single source.
The five, built
Every button below works. Click them — they go where they would go on the live homepage.
How many guests?
It decides which room you are looking at.
Stafford · minutes from Sugar Land
Two rooms. One event at a time.
The Mansion seats 300 from $2,500. The Dome takes 80 or fewer from $1,200. Free parking, your own caterer, and the building is yours for the day.
Main bar · prep kitchen · both suites
From $2,500See the Mansion
Own marble bar · own washroom
From $1,200, any daySee the Dome
↑ Built · Recommendation 5 — the differentiator as a full-width band
Nav Pricing now points at /pricing/ instead of /#packages — already done in the live header and footer.
Still outstanding: 29 Elementor buttons on the homepage pointing at #packages. Each becomes /pricing/.
Headings to rename: Your Investment → Pricing · Also Available → Weekday Studio Hire · Other Events → Parties & Celebrations
The homepage calculator now opens with the room, so the fork and the pricing tool are the same flow rather than two competing ones. Choosing a room sends the visitor to that room’s page, where the details, the calculator and the tour booking all live together.
1 · Which space?
Steps 2, 3 and 4 (day, time, package) then run on the room page itself, already live on both.
Still to decide
The Dome physically seats 120. We are now marketing it at 80 or fewer. If someone asks for 100, what do we say?
And should the 80-guest figure appear publicly, or stay an internal routing rule?