A day here · Stafford, Houston

Dear Mama: the Sunday Houston’s event planners built for their own mothers

Every event in this building is booked by someone making a day for somebody else. This one was different. The Planner’s Circle — a group of Houston event professionals who spend every weekend perfecting other people’s celebrations — took a Sunday in May and turned the whole thing on themselves.

The Dear Mama stage at The Hendrix with guests seated across it and one speaking into a microphone
The stage, mid-afternoon. Sage-green backdrop, layered white arches, floral columns — and eight women who normally run the room, sitting in it.

The brief, from people who write briefs for a living

When planners plan for themselves the requirements get unusually specific. They asked for three things, and every one of them narrows a venue list fast.

A wall they could build against

The centrepiece was an installation, not a decoration scheme — a curved arch set, floral columns, printed wall panels running the length of one side. That needs a blank wall, real height above it, and a floor you can rig from.

Their own suppliers, all of them

Every planner in the group had a florist, a caterer, a baker and a photographer they trust. An approved-supplier list would have ended the conversation in the first phone call.

The building to themselves

Mothers, daughters and grandmothers in one room, some being photographed, some in tears. Not a day to share a corridor and a car park with another party.

All three are simply how this venue works, which is the short answer to why the day happened in Stafford rather than closer in.

The Dear Mama arch backdrop and florals set in The Mansion at The Hendrix before guests arrive
Before the doors opened. The whole set was built against one blank wall of the Mansion.

Thirty-six seconds of the day

Filmed here, in the room you would book. Nothing in it is another venue’s footage.

Not a brunch. Six things happening at once.

The mistake most people make with a Mother’s Day event is to build it around a meal and a speech. This one was built around things to do, running in parallel, so that nobody sat still being talked at for two hours.

A flower bar

Buckets of daisies, gerberas and armfuls of baby’s breath on white-and-gold shelving. Guests built their own bouquets and took them home — a better favour than anything bought in.

A cake competition

Aprons on, tiers out, judged at the end with everyone holding their cake in the air. It produced the loudest thirty seconds of the afternoon.

A payphone for messages

A vintage wall payphone on a blush linen table with a card reading “Dear Mom… This One’s for You”. Guests picked it up and recorded what they wanted to say.

A panel

Seated on the stage, mics passed along the row, honest conversation rather than a keynote. This is where the afternoon went quiet.

A rose to give

Long-stemmed roses handed person to person across tables. Simple, and the source of most of the photographs people actually kept.

Beauty and scent stations

A perfume-blending bar and a styling demo running along one wall, so there was always somewhere to drift to between the set pieces.

An older guest speaking into a microphone while a younger woman smiles beside her at Dear Mama
The photograph everyone remembers from the day. Two generations, one microphone.

The part nobody planned

The panel was on the run sheet. What happened during it was not.

The mic went along the row and then out into the room, and the afternoon stopped being a programme. Older women talked about their own mothers. Daughters said things out loud they had clearly been carrying for a while. One woman held the mic with her free hand flat against her chest and could not finish her sentence, and nobody minded.

Then somebody laughed, and the roses started moving between tables, and it turned back into a party.

A guest holding a pink rose laughing with a seated friend at Dear Mama, The Hendrix
The roses moved table to table for most of the afternoon.
Guests in aprons holding up the cakes they decorated at Dear Mama, The Hendrix
The cake competition, judged. Everybody held theirs up at once.

Three things worth stealing

If you are planning a Mother’s Day brunch, a bridal shower, a milestone birthday or a women’s event of any kind, three decisions from this day are worth copying outright.

Give people something to do with their hands

A making station beats a photo booth. It gives the shy guest somewhere to stand, it starts conversations between strangers, and everyone leaves holding an object rather than a print.

Build one thing tall

A single installation with real height does more for the photographs than a hundred table centrepieces. Spend the decoration budget on one wall and let the rest of the room stay simple.

Leave a gap for the unplanned bit

The best twenty minutes were not on the run sheet. Build a moment where the microphone can leave the stage, and then let it.

A flower bar of daisies, gerberas and baby's breath at Dear Mama, The Hendrix
A vintage payphone message station at Dear Mama at The Hendrix
A blush, lilac and sage centrepiece in a gold compote at Dear Mama, The Hendrix
A chafing dish of stewed chicken garnished with herbs at Dear Mama, The Hendrix
A long banquet table in gold velvet with lavender and blush centrepieces at Dear Mama, The Hendrix
Two guests embracing and laughing at Dear Mama at The Hendrix, Stafford

The room they used

Dear Mama ran in the Mansion — the ground-floor room, about 10,000 sq ft, which seats 300 at tables or holds 350 standing. It gave them the wall height the installation needed, step-free access from the main entrance for the older guests, and a 1,000 sq ft prep kitchen their caterers worked from all afternoon.

Upstairs, the Dome suits 80 guests or fewer and would hold a smaller version of exactly this day. Only one event runs here at a time, whichever room you take.

  • The Mansion — 300 seated, 350 standing, from $2,500
  • The Dome — 80 guests or fewer, from $1,200
  • Your own caterer, no markup
  • 1,000 sq ft prep kitchen
  • Free guest parking at the door
  • One event at a time

Every rate is published in full on the pricing page, and you can build a package and see the total on the all-inclusive packages page. If you are planning something for a smaller group, the shower pages cover the Dome in more detail.

If you are planning something like this

Come and stand in the room before you decide anything. It takes about half an hour, walk-ins are welcome during opening hours, and you will know within five minutes whether your installation will work against that wall.

Dear Mama was hosted by The Planner’s Circle at The Hendrix, 1250 Texas Parkway, Stafford, TX 77477.

Questions about hosting a day like this

What was Dear Mama at The Hendrix?

A Mother's Day event hosted by The Planner's Circle, a group of Houston event professionals, in the Mansion at The Hendrix in Stafford. It combined a panel, a flower bar, a cake competition, a recorded-message station and a seated meal across one Sunday afternoon.

Can I host a Mother's Day event at The Hendrix?

Yes. The Mansion seats 300 guests or holds 350 standing and starts at $2,500. The Dome upstairs suits 80 guests or fewer and starts at $1,200. Only one event runs at a time, so the building is yours for the day.

Can I bring my own caterer and florist?

Yes. There is no approved supplier list and no markup on your food bill. Any licensed caterer may use the 1,000 sq ft prep kitchen, and the same applies to your florist, baker, photographer and DJ.

Is there space to build a large backdrop or installation?

Yes. The Mansion has blank panelled walls with real ceiling height above them, which is what the Dear Mama arch set and floral columns were built against. Come and see the wall before you commission anything.

What activities work well at a women's event?

The ones that worked here gave guests something to do with their hands: a build-your-own flower bar, a cake-decorating competition and a station for recording a message. A making station reliably outperforms a photo booth.

Is The Hendrix accessible for older guests?

Yes. The ground-floor Mansion is step-free from the main entrance, with the prep kitchen and both suites on the same floor. Parking is free, on site and directly outside the door.